KHANH TUAN, Vuong; PALANIAPPAN, Sellappan. The concept of brand building process towards Vietnamese enterprises in the new era. Marketing & Menedzsment, [S. l.], v. 54, n. 4, p. 39–49, 2021. DOI: 10.15170/MM.2020.54.04.03. Disponível em: https://journals-test.lib.pte.hu/index.php/mm/article/view/3716. Acesso em: 7 júl. 2024.