1.
Fallon P, Senn F. Outpacing the Commoditization of Your Brand - A Case Study of Citibank. MM [Internet]. 2019. november 2. [idézi 2024. november 25.];41(2):76-83. Elérhető: https://journals-test.lib.pte.hu/index.php/mm/article/view/1282