Marketing Philosophies and Market Orientation

A review and conceptual analysis

Szerzők

  • Boris Molochny Faculty of Business and Economics, University of Pécs

Absztrakt

Why some companies are more successful than another? The answer probably depends by organizations ability to provide and deliver superior customer value. Marketing concept and market orientation are the aspects of business culture that motivates employees throughout the organization to place the highest priority on the profitable creation and maintenance of superior customer value.

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Megjelent

2019-10-16

Hogyan kell idézni

Molochny, B. (2019) „Marketing Philosophies and Market Orientation: A review and conceptual analysis”, Marketing & Menedzsment, 42(1), o. 72–78. Elérhető: https://journals-test.lib.pte.hu/index.php/mm/article/view/588 (Elérés: 14 november 2024).

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