"Strategie control? - A five factor model"

Authors

  • Iraj Tavakoli Strategic Management at Brighton Business School ; University Pécs, Faculty of Business & Economics
  • Keith Perks Marketing and Strategy at Brighton Business School and Marketing

Abstract

The area of strategic control is one that is replete with a confusing array of recipes, prescriptions and frameworks. This paper analyses and clarifies the various strands of literature culminating in a comprehensive strategic control framework. Strategic control is part of the evolution of concepts and thinking in the history of management control, which is no longer the sole pre-occupation of financial and management accountants. Control systems have moved on from the retrospective financial control approach to the development of feed forward, future oriented control systems tracking long term strategic goals and objectives. The paper proposes a five-factor model to ensure that major shifts in a single firm or business unit's environment are monitored and controlled and discusses the implications for managers. A central aim is to provide managers with a practical conceptual framework for strategic control which embraces contemporary developments in the area. The paper does not discuss some of the other important aspects of strategic control, such as the methods, systems and structures for good strategic control.

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Published

2019-12-16

How to Cite

Tavakoli, I. and Perks, K. (2019) “‘Strategie control? - A five factor model’”, The Hungarian Journal of Marketing and Management, 34(5), pp. 57–63. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/1733 (Accessed: 28 November 2024).

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Section

Marketing department at FOBE of the University of Pécs: 30th anniversary