Bányai Edit - Novák Péter (szerk.): Online üzlet és marketing. Akadémiai Kiadó, Budapest, 2011

Irma Agárdi

Bányai Edit - Novák Péter (ed.): Online business and marketing. Akadémiai Kiadó, Budapest, 2011

Authors

Irma Agárdi Budapesti Corvinus Egyetem

Downloads

PDF (Magyar)

Published

2019-10-01

How to Cite

Agárdi, I. (2019) “Bányai Edit - Novák Péter (ed.): Online business and marketing. Akadémiai Kiadó, Budapest, 2011”, The Hungarian Journal of Marketing and Management, 45(4), p. 78. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/484 (Accessed: 23 December 2024).

Download Citation

Issue

Vol. 45 No. 4 (2011)

Section

Book review

Most read articles by the same author(s)

András Bauer, Irma Agárdi, Main trends of food retailing in the European Union , The Hungarian Journal of Marketing and Management: Vol. 34 No. 3 (2000)
András Bauer, Irma Agárdi, Structural changes of the food retailing and company groupings in Hungary , The Hungarian Journal of Marketing and Management: Vol. 34 No. 3 (2000)
József Berács, Irma Agárdi, Krisztina Kolos, The Effects of Foreign Investment on Marketing Activity of the Hungarian Firms , The Hungarian Journal of Marketing and Management: Vol. 31 No. 3 (1997)
Andrea Kunsági, Irma Agárdi, András Bauer, Brand personality based marketing research in Hungary , The Hungarian Journal of Marketing and Management: Vol. 34 No. 3 (2000)
Irma Agárdi, Juhász Anikó, Seres Antal, Stauder Márta: Concentration of Commerce. Self-published, 2008 , The Hungarian Journal of Marketing and Management: Vol. 43 No. 2 (2009)