The Hungarian Journal of Marketing and Management

Current Issue

Vol. 54 No. 4 (2020)

Published: 2021-01-21

Papers

The financial viability of MOL’s strategy 2030 and its effect on shareholder value

Zsófia Biró

5-21
- PDF (Magyar)
Empirical study of the media representation of voluntary blood donation in Hungary on a sample of university students

László Dorner

23-38
- PDF (Magyar)
The concept of brand building process towards Vietnamese enterprises in the new era

Vuong Khanh Tuan, Sellappan Palaniappan

39-49
- PDF
Changes in consumer behaviour in the 50+ age group - results of an in-depth interview research

Réka Hegedüs

51-61
- PDF (Magyar)
Communication of innovation within the company as part of the organizational culture: from literature perspective

Ágnes Borgulya, Éva Kovács

63-75
- PDF (Magyar)
Financial sales associates in the light of the Team Role survey

István Juhász

77-88
- PDF (Magyar)
Aspects of selecting touristic destinations in Hungarian wine tourism

Dávid Harsányi, Erika Hlédik

89-101
- PDF (Magyar)

Book review

Rekettye Gábor: Villánytól Tokióig – Egy külkereskedő - diplomata - egyetemi professzor kalandos élete c. önéletírásáról

Béla Orosdy

103-104
- PDf (Magyar)

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