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Vol. 32 No. 6 (1998)
Vol. 32 No. 6 (1998)
Published:
1998-11-01
-
To the Reader!
Marketing & Menedzsment szerkesztőség
3
PDF (Magyar)
Phare-ABC
Phare-ABC - Our Mission in Hungary. Hungarian Delegation of the European Committee
Marketing & Menedzsment szerkesztőség
4-7
PDF (Magyar)
The PHARE Program in Hungary 1990-1998
Péter Heil
8-13
PDF (Magyar)
MVA programs financed by PHARE
Csaba Iványi
15-19
PDF (Magyar)
A Pilot Model for Micro-loan Programs
Miklós Nagy
20-26
PDF (Magyar)
PHARE Programs for regional development - Relations to EU structural funds
Ottó Balogh, László Győrffy
27-38
PDF (Magyar)
"Fashion Made in Hungary". PHARE for the development of the hungarian clothes industry
Mónika Király
40-42
PDF (Magyar)
On the future of the EU financial aid
Tibor Czéh
43-47
PDF (Magyar)
Glossary
Marketing & Menedzsment szerkesztőség
48-49
PDF (Magyar)
Business developement
Trade show know-how for vendors
Zsolt Győrfi, Géza Balog
50-60
PDF (Magyar)
M&M mix
On the Hybrid Customer Behaviour - An Empirical Research
László Sajtos
61-66
PDF (Magyar)
Hybrid consumer behaviour and consequences for the retailing
Helmut Schmalen, Judit Simon
67-71
PDF (Magyar)
Will it be there marketing here?
Péter Osman
72-74
PDF (Magyar)
Measuring the tourism potential
Mariann B. Kozma
75-77
PDF (Magyar)
Book review
Robert C. Camp: Üzleti folyamat Benchmarking (Műszaki Könyvkiadó, 1998)
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78
PDF (Magyar)
Foreign Literature
Autóipar - luxuskocsik áron alul
Ferenc Ilcsik
79-80
PDF (Magyar)
Full edition
Marketing & Management 1998 / 6.
Marketing & Menedzsment szerzők
84 oldal
PDF (Magyar)
Language
English
Magyar
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