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Vol. 53 No. 1 (2019)
Vol. 53 No. 1 (2019)
Published:
2019-07-02
Papers
New media and digital marketing: synergy models and recommendations for convergence of the two disciplines
5-15.
PDF (Magyar)
Expected impact of Artificial Intelligence on Pricing
Pál Danyi
17-29.
PDF (Magyar)
A Fault in Our Stars: Competitiveness among Michelin-star Restaurants
Ilona Miklós
31-41.
PDF (Magyar)
Special marketing characteristics of heating products Perceived quality attributes of residential heating products along the decision-making process
Noémi Munkácsi
43-54.
PDF (Magyar)
The attitudes of hungarian homosexual men towards clothing brands
55-63.
PDF (Magyar)
Different appearance of user-centred aspects in software development
Qualitative research on the practice of domestic companies
Bálint Szabó
65-78.
PDF (Magyar)
Promotion optimization for universities with dynamic programing
Csilla Molnárné Konyha
79-93.
PDF (Magyar)
Book review
Gábor Rekettye, Jonathan Liu (2018) Pricing – The New Frontier
János Fojtik
94-95.
PDF (Magyar)
Language
English
Magyar
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