Vol. 51 No. Spec.issue (2017): International Interdisciplinary Conference on Consumption Experiences and Perspectives in Central European Context 2017

Published: 2017-12-01

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Editorial Welcome

Mária Törőcsik
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Consumption at long sight

Gerhard Schulze

5-13
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Kinotopic consumptionscapes: Impacts of autonomous mobility on consumption and sociotechnical futures

Róbert Braun

15-26
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Scenarios for lifestyles in a resource-light society

Michael Schipperges

27-38
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Fans, Co-creation and the Social Media - the Case of 'Tibi atya'

Rita Glózer

39-49
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My brand, our festival - Exploring the impact of self-image congruency on loyalty in case of music festivals

Klára Kazár, Szabolcs Prónay

51-59
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The possibilities of text mining in the examination of the local society of the Ormánság region

Miklós Hornyák, Tamás Ragadics

61-71
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Gastronomy as a new way of exploring tourism destinations, particularly in the case of Budapest

Ivett Sziva, Judit Simon, Orsolya Szakály

72-82
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Full edition

Marketing & Management 2017 Special issue ICC

Marketing & Menedzsment Szerzők

82, [2]
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