Vol. 54 No. Különszám 2 (2020): Táplálkozás, egészség, vásárlások

Published: 2020-07-04

Preface

Editorial Welcome

Zoltán Szakály

5-6
- PDF (Magyar)

Papers

Analysis of shopping behaviour based on factors influencing food choice and store selection

Zoltán Szakály, Péter Popovics, Márk Szakály, Enikő Kontor

7-17
- PDF (Magyar)
The relationship between personal values and the search for novelty in the Hungarian eating culture

Péter Popovics, Mihály Soós, Zoltán Szakály, Ágnes Virág Kiss

19-27
- PDF (Magyar)
The role of in-store marketing innovations in creating a customer experience and its connections to the digital space

Enikő Kontor, Marietta Kiss, András Fehér

29-37
- PDF (Magyar)
The relationship between health related-behaviour and dietary supplement consumption

Zsófia Nábrádi, Zoltán Szakály

39-51
- PDF (Magyar)
Application of Integrated Behavioral Model to influence health behavior I.

Marietta Kiss, András Fehér, Enikő Kontor

53-63
- PDF (Magyar)
Application of Integrated Behavioral Model to Influence Health Behavior II.

Marietta Kiss, András Fehér, Enikő Kontor

65-77
- PDF (Magyar)
Adaptation of the MKTOR Model Measuring Market Orientation and Its Relationship with Business Performance

Marietta Kiss, Zoltán Szakály, Bence Kovács

79-91
- PDF (Magyar)