Let customer work! „Active Customer" - strategy in service marketing

Most read articles by the same author(s)

• Beáta Pethő, Zoltán Veres, Attila Bátor, Tamás Tarján, Experimental researching customers’ decision behaviour based on preference in an eye-tracking test , The Hungarian Journal of Marketing and Management: Vol. 51 No. EMOK klsz (2017)
• Zoltán Veres, Transmutations of the gap-model , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Tibor Mandják, Gabriella Pollák, László Tasi, György Várday, Zoltán Veres, The antecedents and practice of project marketing , The Hungarian Journal of Marketing and Management: Vol. 29 No. 3 (1995)
• Zoltán Veres, Majoros Pál: Iparvállalatok beszerzésgazdaságtana. Műszaki Könyvkiadó, Budapest, 1999 , The Hungarian Journal of Marketing and Management: Vol. 33 No. 3-4 (1999)
• Zoltán Veres, To the Reader! , The Hungarian Journal of Marketing and Management: Vol. 35 No. 4 (2001)
• Ildikó Németh, Zoltán Veres, Péter Kuba, The role of lifestyle and the attitude to money in the long-term investment-type purchases , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
• József Hack-Handa, Zoltán Veres, Éva Nádor, Secrets of successful project relationships: Perceived project competencies of sellers and buyers , The Hungarian Journal of Marketing and Management: Vol. 46 No. 3 (2012)
• Zoltán Veres, Quality judgement research within project type industrial services , The Hungarian Journal of Marketing and Management: Vol. 29 No. 4 (1995)
• Zoltán Veres, Winners serve great , The Hungarian Journal of Marketing and Management: Vol. 32 No. 5 (1998)
• Zoltán Veres, We need a team or who knows what about marketing? , The Hungarian Journal of Marketing and Management: Vol. 32 No. 1 (1998)