A projekt marketing előzményei és gyakorlata

Tibor Mandják; Gabriella Pollák; László Tasi; György Várday; Zoltán Veres

The antecedents and practice of project marketing

Authors

Tibor Mandják Budapesti Közgazdaságtudományi Egyetem
Gabriella Pollák ENERGOVILL-PROJEKT Fővállalkozó Rt.
László Tasi ab Építőipari Információs és Marketing Iroda Kft.
György Várday BME Mérnöktovábbképző Intézet
Zoltán Veres Külkereskedelmi Főiskola

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Published

2019-12-02

How to Cite

Mandják, T. (2019) “The antecedents and practice of project marketing”, The Hungarian Journal of Marketing and Management, 29(3), pp. 41–43. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/2431 (Accessed: 23 December 2024).

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Issue

Vol. 29 No. 3 (1995)

Section

Project Marketing

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