The Functions of Regional Business Organizations: A Survey of Taiwanese IT Firms in Europe

Authors

  • Julie Su Corvinus University o f Budapest (Hungary).

Keywords:

regional organization, functions, coordination, integration

Abstract

The aim of this study is to examine the strategic move of Information Technology (IT) original equipment manufacturers (OEMs) in a region. As the IT firms are increasingly regionally based, this paper examines the functions of regional organizations of newly developed IT firms from Taiwan. By adopting a qualitative method with case survey on selected cases - Taiwan’s Acer and Foxconn - in Europe, it is found that their regional organizations were continually shaped in order to efficiently perform their independent decision-making and coordination-integration functions. These main functions could be regarded as two dimensions applied to categorize regional organizations into a functional matrix.

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Published

2019-10-03

How to Cite

Su, J. (2019) “The Functions of Regional Business Organizations: A Survey of Taiwanese IT Firms in Europe”, The Hungarian Journal of Marketing and Management, 46(3), pp. 42–52. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/385 (Accessed: 23 December 2024).

Issue

Section

In English

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