Pálinka and country image

Most read articles by the same author(s)

• Árpád Ferenc Papp-Váry, Simon Anholt, Jeremy Hildreth: Brand America - The Mother of All Brands. Cyan Books, London, 2005. , The Hungarian Journal of Marketing and Management: Vol. 41 No. 2 (2007)
• Árpád Ferenc Papp-Váry, Kezdődnek a játékok! , The Hungarian Journal of Marketing and Management: Vol. 42 No. 3 (2008)
• Árpád Ferenc Papp-Váry, Editor's letter , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)
• Árpád Ferenc Papp-Váry, “Brand New World” - The Brand Values of Nations , The Hungarian Journal of Marketing and Management: Vol. 40 No. 2-3 (2006)
• Árpád Ferenc Papp-Váry, Bankra magyar! , The Hungarian Journal of Marketing and Management: Vol. 41 No. 2 (2007)
• Árpád Ferenc Papp-Váry, „Brand-new Image” or „New Brand-image"? - How to Use Corporate Branding Techniques in Building a Country’s Image? , The Hungarian Journal of Marketing and Management: Vol. 37 No. 3 (2003)
• Árpád Ferenc Papp-Váry, Green future with marketing? , The Hungarian Journal of Marketing and Management: Vol. 41 No. 6 (2007)
• Árpád Ferenc Papp-Váry, A new academic marketing doctor: József Lehota , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
• Árpád Ferenc Papp-Váry, Switzerland, the brand - Interview with Johannes Matyassy, head of Presence Switzerland , The Hungarian Journal of Marketing and Management: Vol. 41 No. 1 (2007)
• Árpád Ferenc Papp-Váry, Poland’s branding - Parallel perspectives? , The Hungarian Journal of Marketing and Management: Vol. 41 No. 2 (2007)