Grant McCracken: Chief Culture Officer. Basic Books, New York, 2009
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Published
2019-10-01
How to Cite
Nagy, B. (2019) “Grant McCracken: Chief Culture Officer. Basic Books, New York, 2009”, The Hungarian Journal of Marketing and Management, 45(1), pp. 77–79. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/601 (Accessed: 26 November 2024).
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Book review