Grant McCracken: Chief Culture Officer. Basic Books, New York, 2009

Authors

  • Bálint Nagy International Business School Budapest

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Published

2019-10-01

How to Cite

Nagy, B. (2019) “Grant McCracken: Chief Culture Officer. Basic Books, New York, 2009”, The Hungarian Journal of Marketing and Management, 45(1), pp. 77–79. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/601 (Accessed: 7 July 2024).

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Section

Book review