Vol. 33 No. 6 (1999)

Published: 1999-11-01

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To the Reader!

Antal Lantos

3
- PDF (Magyar)

Theses from the Universities

Media and Political Marketing

Róbert Markó

4-12
- PDF (Magyar)
A Global Firm Competing in the Hungarian Automobile Market

József Balázs Roóz

13-19
- PDF (Magyar)
Business Process Reengineering, Part 1

Teodóra Brandmüller

20-25
- PDF (Magyar)

TÜV-Aspects

Cui prodest? Me and my Customers

Erika Pappné Buzás

26-27
- PDF (Magyar)
The safety of ISO 14001 - integrated operation

Éva Galambos

28-30
- PDF (Magyar)

1999 Conference of the Hungarian Marketing Educators

The image of Hungarian and Swedish products: Results of a Budapest Survey

József Berács, Tamás Gyulavári

31-38
- PDF (Magyar)
"Global or Adapted Product" - A Dilemma in the International Marketing

Mária Vágási

39-47
- PDF (Magyar)

M&M mix

Wine Festivals: Bocholt, Balatonfüred, Budapest

Attila Vörös

48
- PDF (Magyar)
Warning, Thief! The White Collar Work and Its Management in Hungary

Béla Halassy

49-52
- PDF (Magyar)
Marketing in Courtroom

Tamás Benedek

53-59
- PDF (Magyar)
Towards a New WTO Roundtable, Part 2

Jenő Szabó

60-65
- PDF (Magyar)
Marketing in the Postmodern Globality

János Fojtik

66-72
- PDF (Magyar)
New Trends in Strategic Management

Magdolna Csath

73-75
- PDF (Magyar)

Book review

Zétényi Tamás: Direkt Marketing kézikönyv

Marketing & Menedzsment Szerk.

76
- PDF (Magyar)
Dr. Rekettye Gábor: Az ár a marketingben. Műszaki Könyvkiadó, 1999. 342 oldal.

Zoltán Szabó

76-77
- PDF (Magyar)

Intercontact Marketing Network (Introduction of a firm)

Intercontact Marketing Network

Marketing & Menedzsment Szerk.

78-80
- PDF (Magyar)

Full edition

Marketing & Management 1999/6.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)