Vol. 51 No. 1-2 (2017)

marketing-menedzsment-2017-li-efv-1-2-jubileumi-szam-001.jpg

Published: 2017-06-01

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The first part of the journal’s life (1967-1994)

Marketing & Menedzsment szerk.

1
- PDF (Magyar)
Dear Reader!

Csaba Szabady

2-3
- PDF (Magyar)
The Company which Went Ahead of its Time — the First Decades of the Hungarian Institute for Market Research

Marketing & Menedzsment szerk.

4-9
- PDF (Magyar)
Piackutatás - Market Research, 1976/1, Welcome to the reader

László Szabó

10
- PDF (Magyar)
Can trend changes be forecasted?

Gábor Strausz

11-17
- PDF (Magyar)
The need for market information in agriculture

Pál Tomcsányi

18-23
- PDF (Magyar)
An interview with Dr. Pál Tomcsányi - pioneer of marketing in Hungary about the Hungarian Journal of Marketing and Management

Gedeon Totth

24-25
- PDF (Magyar)
Some methodological proposals for the preparation of market policy decisions by enterprises producing capital goods

Mária Törőcsik

26-32
- PDF (Magyar)
The value in marketing

Gábor Rekettye

33-35
- PDF (Magyar)
Changes on the advertisement market - Changes are continued

József Kandikó

36-40
- PDF (Magyar)
The second part of the journal’s life (1995-2016)

Marketing & Menedzsment Szerk.

41
- PDF (Magyar)
Preface

Gábor Rekettye, László Szerb

42-44
- PDF (Magyar)
Significance of development and innovation strategy today and 25 years before

József Vörös

45-51
- PDF (Magyar)
The attitudes of parents and children towards advertising with the authors' reflexion today

Ágnes Hofmeister-Tóth, Erzsébet Malota

52-62
- PDF (Magyar)
The typical problems of the strategic marketing planning at the turn of the millennium and now

László Józsa

63-67
- PDF (Magyar)
Problems of measuring service quality, satisfaction and loyalty and their effect on profitability

Erzsébet Hetesi

68-75
- PDF (Magyar)
The value in marketing

Gábor Rekettye

76-86
- PDF (Magyar)
Transmutations of the gap-model

Zoltán Veres

87-98
- PDF (Magyar)
Two crises in marketing - a short notice on the history of marketing thought

János Fojtik

99-104
- PDF (Magyar)
From country branding to competitive identity

Árpád Ferenc Papp-Váry

105-116
- PDF (Magyar)
Political Marketing, Prices, Corruption

Béla Orosdy

117-125
- PDF (Magyar)
50 years of The Hungarian Journal of Marketing & Management in numbers

Máté Karika

126-134
- PDF (Magyar)

Full edition

Marketing & Management 2017/1-2.

Marketing & Menedzsment Szerzők

134, [2]
- PDF (Magyar)

Vol. 51 No. 1-2 (2017)

-

The first part of the journal’s life (1967-1994)

Dear Reader!

The Company which Went Ahead of its Time — the First Decades of the Hungarian Institute for Market Research

Piackutatás - Market Research, 1976/1, Welcome to the reader

Can trend changes be forecasted?

The need for market information in agriculture

An interview with Dr. Pál Tomcsányi - pioneer of marketing in Hungary about the Hungarian Journal of Marketing and Management

Some methodological proposals for the preparation of market policy decisions by enterprises producing capital goods

The value in marketing

Changes on the advertisement market - Changes are continued

The second part of the journal’s life (1995-2016)

Preface

Significance of development and innovation strategy today and 25 years before

The attitudes of parents and children towards advertising with the authors' reflexion today

The typical problems of the strategic marketing planning at the turn of the millennium and now

Problems of measuring service quality, satisfaction and loyalty and their effect on profitability

The value in marketing

Transmutations of the gap-model

Two crises in marketing - a short notice on the history of marketing thought

From country branding to competitive identity

Political Marketing, Prices, Corruption

50 years of The Hungarian Journal of Marketing & Management in numbers

Full edition

Marketing & Management 2017/1-2.

Language

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