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Vol. 54 No. 2 (2020)
Vol. 54 No. 2 (2020)
Published:
2020-07-13
Papers
My culture is my brand – The relationship between employer branding and organizational culture
Mária Héder-Rima, Krisztina Dajnoki
5-15
PDF (Magyar)
The evaluation of venture capital investments using real option approach
Alexandra Posza
17-29
PDF
Modelling of public finance administration processes
Ákos Gubán, Zoltán Mezei
31-40
PDF (Magyar)
Analyzing the pálinka purchase aspects by conjoint analysis
László Mucha, Titanilla Oravecz, Gedeon Totth
41-50
PDF (Magyar)
The 2019 visit of Pope Francis in Csíksomlyó: reflections on the press articles
Beáta Kádár, Benedek Nagy
51-63
PDF (Magyar)
Investigating the ways parents perceive their preschool aged children’s influence on their food purchase behaviour and brand preference
Tímea Tina Kásler
65-73
PDF
Museum experience in 21st century. The competitiveness of Vienna, Budapest and Prague according to museum visitors’ reviews
Éva Schultz
75-85
PDF (Magyar)
Book review
Székely Levente: Szürke hattyúk. Enigma 2001 Kiadó, Budapest, 2020
Valéria Pavluska
87-90
PDF (Magyar)
Language
English
Magyar
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