Vol. 47 No. 3 (2013)

Published: 2013-06-01

Editor’s Choice

Role of marketing in competiveness of the companies

Zsófia Kenesei, Tamás Gyulavári

3-18
- PDF (Magyar)

Marketing Controlling

Approach and domestic experience of measuring in marketing

Noémi Hajdú

19-31
- PDF (Magyar)

19th Annual Conference of Hungarian Marketing Educators

Introduction - Broadening marketing

Gedeon Totth

32-33
- PDF (Magyar)
Motivations and psychographic factors of environment- friendly consumer behaviour in Hungary

Ágnes Hofmeister-Tóth, Kata Kasza-Kelemen, Marianna Piskóti

34-42
- PDF (Magyar)
Visual search strategies of product attributes on dairy product packages - A comparative study of two methods to define areas of interests (AOIs)

Balázs Péter Hámornik, Erika Hlédik, Eszter Józsa, Emma Lógó

43-52
- PDF (Magyar)

In English

The system approach to estimating the efficiency of the management personnel activity

Tatiana Vlasova

53-61
- PDF

Management Research

Talent management at University of Pécs Faculty of Business and Economics: Generation Y students at the organisations

Ferencné Farkas, Gábor Balogh

62-75
- PDF (Magyar)
Ergonomics of computer workplaces

László Berényi

76-86
- PDF (Magyar)

Book review

Bernschütz Mária - Deés Szilvia - Kenéz András (szerk.): eset@marketing.edu Marketing esettanulmányok - Kihívások és megoldások a magyar piacon. Akadémiai kiadó, Budapest, 2013

Viktória Gerdesics, Tímea Szakó

87-88
- PDF (Magyar)

Full edition

Marketing & Management 2013/3.

Marketing & Menedzsment A szerzők

88, [2]
- PDF (Magyar)