Vol. 40 No. 1 (2006)

Published: 2006-01-01

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Járt utat a járatlanért

Csaba Gosztonyi

3
- PDF (Magyar)

Communication tools

An alternative medium in brand communication - Let’s sponsorship! Do you agree?

Péter Berkes, János Váczi

4-14
- PDF (Magyar)
Rating of internet pages - Car brands, government agencies, commercial banks

Gábor ifj. Rekettye

15-21
- PDF (Magyar)

M&M mix

The cognitive reasons of decisions which seem to be irrational in the point of view of economic thinking

László Sipos, Arnold Tóth

22-30
- PDF (Magyar)
The product life curves of the Hungarian coffee market

Krisztina Letenyei

31-39
- PDF (Magyar)
The promoting tools of the utilization of the revolving energy sources

Barnabás Ács

40-51
- PDF (Magyar)
Some tendencies of the concentration of the retail trade in Germany and Austria

Antal Seres, Márta Stauder

52-63
- PDF (Magyar)

In english

The Impact of Person-Organization Fit on the Corporate Brand Perception of Employees and Customers

Eitan Yaniv, Ferenc Farkas

64-72
- PDF
Trends in Contemporary Business Decision-making: A review of literature and suggestions for further research

Yaron Krauss

73-78
- PDF

Book review

Full edition

Marketing & Menedzsment 2006 / 1. szám

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)