A miőség és a marketing összhangja: Vevő elégedettség monitor

Zoltán Veres; József Kovács

A miőség és a marketing összhangja

Vevő elégedettség monitor

Authors

Zoltán Veres E-STAND Marketing Szolgáltató és Vezetési Tanácsadó Bt.
József Kovács CONSACT Minőségfejlesztési és Vezetési Tanácsadó Iroda Kft.

Downloads

PDF (Magyar)

Published

2019-12-16

How to Cite

Veres, Z. and Kovács, J. (2019) “A miőség és a marketing összhangja: Vevő elégedettség monitor”, The Hungarian Journal of Marketing and Management, 34(5), p. 79. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/1746 (Accessed: 26 November 2024).

Download Citation

Issue

Vol. 34 No. 5 (2000)

Section

M&M mix

Most read articles by the same author(s)

Beáta Pethő, Zoltán Veres, Attila Bátor, Tamás Tarján, Experimental researching customers’ decision behaviour based on preference in an eye-tracking test , The Hungarian Journal of Marketing and Management: Vol. 51 No. EMOK klsz (2017)
Zoltán Veres, Transmutations of the gap-model , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
Zoltán Veres, Let customer work! „Active Customer" - strategy in service marketing , The Hungarian Journal of Marketing and Management: Vol. 32 No. 5 (1998)
Zoltán Veres, Majoros Pál: Iparvállalatok beszerzésgazdaságtana. Műszaki Könyvkiadó, Budapest, 1999 , The Hungarian Journal of Marketing and Management: Vol. 33 No. 3-4 (1999)
Tibor Mandják, Gabriella Pollák, László Tasi, György Várday, Zoltán Veres, The antecedents and practice of project marketing , The Hungarian Journal of Marketing and Management: Vol. 29 No. 3 (1995)
Ildikó Németh, Zoltán Veres, Péter Kuba, The role of lifestyle and the attitude to money in the long-term investment-type purchases , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
József Hack-Handa, Zoltán Veres, Éva Nádor, Secrets of successful project relationships: Perceived project competencies of sellers and buyers , The Hungarian Journal of Marketing and Management: Vol. 46 No. 3 (2012)
Zoltán Veres, Quality judgement research within project type industrial services , The Hungarian Journal of Marketing and Management: Vol. 29 No. 4 (1995)
Zoltán Veres, To the Reader! , The Hungarian Journal of Marketing and Management: Vol. 35 No. 4 (2001)
Gabriella Pollák, Zoltán Veres, Marketing Orientation of Firms in Building Industry , The Hungarian Journal of Marketing and Management: Vol. 29 No. 6 (1995)

1 2 > >>