Analysis of Exhibitors’ Profiles in Agricultural Fairs
Keywords:
kiállítás, vásár, kiállítók, vonzáskörzet, klaszterelemzésAbstract
Is there any difference between exhibitions and fairs? How can we separate this by organizations with agricultural topic? What is the explanation of the decreasing number of exhibitions in the last decade? What are the primary goals of the exhibitors? How these firms can be characterized? We can answer these questions by a more detailed analysis. The questionnaires run five times on four exhibitions between 2005 and 2010 focus on the exhibitor structure of Hungarian and Polish exhibitions.
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Published
2019-10-02
How to Cite
Varga, L. (2019) “Analysis of Exhibitors’ Profiles in Agricultural Fairs”, The Hungarian Journal of Marketing and Management, 46(4), pp. 57–65. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/379 (Accessed: 23 December 2024).
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Section
Agriculture, Exhibitions and Events