Attitudes and usage habits of young people related to mobile phones

Authors

  • Attila Endre Simay Budapesti Corvinus Egyetem Marketingkutatás és Fogyasztói Magatartás Tanszék

Keywords:

fogyasztói magatartás, fiatalok, mobiltelefon-használat

Abstract

This study contains the results of an online inquiry research, which studied the attitudes and usage habits of university students related to mobile phones. According to the results, they evaluate the mobile phones important in their lives, and prestige feature also can be considered. Mobiles are the symbol of keeping connection, which facilitate social contacts. It is used more frequently in public situations than private ones, and the time-management applications are the most frequently used in it.

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Published

2019-10-01

How to Cite

Simay, A. E. (2019) “Attitudes and usage habits of young people related to mobile phones”, The Hungarian Journal of Marketing and Management, 45(2), pp. 52–59. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/566 (Accessed: 25 November 2024).

Issue

Section

Mobile marketing

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