Consistent Story: Personal Brand and Self-recognition

Abstract

Though it is possible to build a personal brand without self-recognition work, probably it’s no worth. However this kind of work could be awesome for those used to looking at the performance from the measurable result’s point. This paper presents a new method, called „narrative autobiography”, which is uncomplicated, innovative, and enhances the silhouettes of personal identity. The method has been proven on a focus group, where the participants were asked to fulfill a questionnaire as well, regarding their experiences. The big picture has become fairly complex: people recognizing themselves as tightly self-controlled persons are surprised on their outcropping emotions. Others, who always experienced themselves as floating personalities, are tending to attribute consciousnesses to their acts in the past.