Planning, Decision-making, Strategy

Abstract

Recent condition, difficulties and evolving changes of our economy require renewal at different fields of corporate management, such as corporate planning. One of the most important tasks of company management is to ensure the adaptability of the managed business unit to the fundamental changes in domestic and international environment. The main aim of this study is to contribute to the renewal, enhancement of planning, decision making, and strategic development by revealing the connections between them and by discussing the processes of corporate planning based on corporate surveys. The study describes two types of applied traditional planning logic and the process of optimized approached planning. Moreover presents the problems of strategic planning, the difficulties of implementing strategies, and by eliminating these it gives future-oriented, successful solutions based on examples from the USA.