Let’s Choose Sport: Or the New Ways of Sport Financing

Authors

  • János Váczi Semmelweis Egyetem, Testnevelési és Sporttudományi Kar Sportmenedzsment Tanszék
  • Péter Berkes Semmelweis Egyetem, Testnevelési és Sporttudományi Kar Sportmenedzsment Tanszék

Keywords:

állami sporttámogatás, szerencsejáték-piac, addicionális bevétel

Abstract

Sport gradually focuses more on the economical aspects and dimensions besides its cultural and educational functions. But in the Hungarian sports industry the sociological and economical catalyzer effects only work partially unfortunately. For the badly underfinanced sports industry nobody has taken steps to set up a solid financial model which is based on the recruitment of additional funds. In our study the goal was to identify a new channel of funds for government sports financing. We believe that this
new, additional fund can come from the increase of lottery money.

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Published

2019-10-01

How to Cite

Váczi, J. and Berkes, P. (2019) “Let’s Choose Sport: Or the New Ways of Sport Financing”, The Hungarian Journal of Marketing and Management, 43(3), pp. 38–44. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/669 (Accessed: 4 October 2024).

Issue

Vol. 43 No. 3 (2009)

Section

Service marketing