The new medias produsers in the generation Z

Authors

  • Rita Glózer Pécsi Tudományegyetem, Bölcsészettudományi Kar, Társadalom- és Médiatudományi Intézet, Kommunikáció- és Médiatudományi Tanszék

Keywords:

Z generáció, új média, Youtube, online videó, felhasználói tartalom, szerzői jogok

Abstract

This study analyses the activity of produsers from generation Z at the Hungarian market of online videos approaching from cultural production and the media culture. The recent trends related to the new media (media convergence, infotainment, user generated content) are presented, and in a case study some business and artistic strategies characterising the amateur produsers are illustrated.

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Published

2019-10-31

How to Cite

Glózer, R. (2019) “The new medias produsers in the generation Z”, The Hungarian Journal of Marketing and Management, 48(Különszám2), pp. 55–67. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/928 (Accessed: 23 December 2024).

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