Methodological challenges in lifestyle-based segmentation
Keywords:
életstílus, yea-saying, statisztikai korrekció, dimenzióredukció, klaszlerezésAbstract
Research on market segmentation poses challenges in various aspects: in order to obtain realistic and consistent findings, it is important not to solely rely on methodological considerations but to also incorporate hands-on experience and practical insight. In this paper, we discuss the challenges related to this subject by evaluating the results and examine the relevance of our solutions.
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Published
2019-10-31
How to Cite
Hornyák, M. (2019) “Methodological challenges in lifestyle-based segmentation”, The Hungarian Journal of Marketing and Management, 48(Különszám2), pp. 69–82. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/929 (Accessed: 6 October 2024).
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