Investigating the competitiveness aspects of Hungarian SMEs’ asset structure

Authors

  • Gábor Márkus Pécsi Tudományegyetem, Közgazdaságtudományi Kar, Gazdálkodástudományi Intézet

Keywords:

versenyképesség, rátaelemzés, magyar KKV szektor

Abstract

Business performance can be divided into two separate parts: the activities which are common in the industry; and those which are performed beyond these standards. A key success factor is uniqueness which cannot be directly measured, only its manifestations. The information provided by accounting may be suitable to capture such phenomena of competitiveness. Our research investigates the annual reports of 644 MSMEs and connects them to the competitiveness index of Szerb et al. (2014). We concluded that industry differences are much more pronounced than the competitiveness factors.

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Published

2019-11-01

How to Cite

Márkus, G. (2019) “Investigating the competitiveness aspects of Hungarian SMEs’ asset structure”, The Hungarian Journal of Marketing and Management, 48(Különszám), pp. 38–49. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/936 (Accessed: 25 November 2024).

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