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Vol. 37 No. 5 (2003)
Vol. 37 No. 5 (2003)
Published:
2003-09-01
Editor's letter
Service above all
Csaba Gosztonyi
3
PDF (Magyar)
Service management
Theory and Practice of Service
Katalin Papp, Andrea Rózsa
4-13
PDF (Magyar)
Value Based Model of Service Leading in “Public Management"
Balázs Heidrich, Alíz Somogyi
14-25
PDF (Magyar)
Theoretical and Practical Questions of Customer Satisfaction
Szilvia Szántó
26-41
PDF (Magyar)
Problems of Quality, Satisfaction and Loyalty Measurement, and Their Effects on Profitability
Erzsébet Hetesi
42-50
PDF (Magyar)
M&M mix
The “Közgáz” Brand in Historical Perspective
József Berács
51-57
PDF (Magyar)
Yes! Radio!
Tamás Perjés
58-68
PDF (Magyar)
Enterprise and Informatics
Jenő Pálinkás
69-74
PDF (Magyar)
Book reviews
Törőcsik Mária: Fogyasztói magatartás - Trendek. KJK-KERSZÖV, 2003
Gábor Nagy
75-76
PDF (Magyar)
Paul R. Krugman, Maurice Obstfeld: Nemzetközi gazdaságtan: elmélet és gazdaságpolitika. PANEM, 2003
Péter Osman
76-78
PDF (Magyar)
Comferences
Conferences in November and December
Marketing & Menedzsment szerkesztőség
79-80
PDF (Magyar)
Full edition
Marketing & Management 2003/5.
Marketing & Menedzsment Szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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