Vol. 45 No. 2 (2011)

Published: 2011-03-01

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The editor's letter

János Fojtik

3
- PDF (Magyar)
Managing disappointments in tourism: A new aspect in tourism destination management

Gábor Michalkó, Anna Irimiás

4-10
- PDF (Magyar)

Hungaricums

Analysis of consumers’ perception and preferences in reference to pálinka according to the results of qualitative research

Gedeon Totth, Erika Hlédik, Mónika Fodor

11-15
- PDF (Magyar)
Factors of pálinka buying decision

Erika Hlédik, Gedeon Totth, Mónika Fodor

16-22
- PDF (Magyar)
Analysis of Tokaj wines based on 7Ps of the marketing mix

Mihály Konkoly, János Papp

23-34
- PDF (Magyar)

Oecology

How an industrial ecological model can be introduced in food industry?

Kinga Ódor, Gabriella Molnár

35-43
- PDF (Magyar)

Mobile marketing

Location-based services - past, present and future

Péter Bagó, Ferenc Brachmann

44-51
- PDF (Magyar)
Attitudes and usage habits of young people related to mobile phones

Attila Endre Simay

52-59
- PDF (Magyar)

Consumer research

Research on Attitude of Young People for Unhealthy Food

Róbert Sándor Szűcs

60-66
- PDF (Magyar)

Comments

And third mission? Comments on „Globalisation in Higher Education - Organisational and Marketing Consequences” by Zs. Deli-Gray, L. Árva & M. Gray (Marketing & Menedzsment, 2010/3)

Szilvia Deés

67-68
- PDF (Magyar)

In English

Cotton Textile Industry in Kazakhstan: State, Problems and Prospects for the Development

Gulfari Nurzhanovna Azhimetova

69-76
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Book review

Full edition

Marketing & Management 2011/2.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)