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Vol. 43 No. 1 (2009)
Vol. 43 No. 1 (2009)
Published:
2009-03-06
-
Editor's letter
Csaba Iglódi
3
PDF (Magyar)
Marketing in economic crisis
Marketing Challenges in 2009 - Interview with Philip Kotler
Marketing & Menedzsment szerkesztőség
4-12
PDF (Magyar)
Marketing in an Economic Recession Period
Gábor Rekettye
14-21
PDF (Magyar)
Comments to the Explanation of the New Global Economic Crisis
Tamás Mellár
22-27
PDF (Magyar)
Management, Leadership and Decision-making during a Global Economic Crisis
Yaron Krauss
28-34
PDF
Two Crises in Marketing: a Short Notice on the History of Marketing Thought
János Fojtik
35-39
PDF (Magyar)
Analysis of the Environmentally Conscious Attitudes in the Food Economy Companies of the Northern-Plain Region
Kinga Odor
40-47
PDF (Magyar)
Borderlines-overlapping
Where Strategic Alliances End and Trust Begins: on the Necessity of Reconciliating Marketing and Operational Aspects in Market Segmentation
Dániel L. Balogh
48-61
PDF (Magyar)
An Empirical Research of the influencing Factors of Fashion Diffusion and Consumption of Fashion Products among Young Hungarian People
Kármen Kovács
62-71
PDF (Magyar)
InCoDe 2008 - Impediments and Resolutions to Innovation in a Chinese Food Manufacturer: The Case Study
Woo S. Hong
72-75
PDF
Management study
Management Deficiencies Hinder Growth in the Region
Klemens Wersonig
76-77
PDF
Book review - commemoration
Tamás Tóth: International Marketing. Akadémiai Kiadó, 2008
János Fojtik
78-79
PDF (Magyar)
Full edition
Marketing & Management 2009/1.
Marketing & Menedzsment A szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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