Vol. 43 No. 3 (2009)

Published: 2009-09-06

Food marketing

The 15th Yearly Hungarian MOK Conference

Orsolya Szigeti

3
- PDF (Magyar)
Market Opportunities of the Traditional Hungarian Products

Orsolya Szigeti, Viktória Szente, Zsolt Polereczki, Zoltán Szakály

4-11
- PDF (Magyar)
Focus Group Research about the Nutrition Habits of Students in Transdanubium

Nikoletta Fülöp, Gyula ifj. Süllős, Péter Huszka

12-16
- PDF (Magyar)
International Comparative Evaluation of Honey Consumption Habits

Georgina Árváné Ványi, Zsolt Csapó

17-23
- PDF (Magyar)
On Market Segmentation of Hungarian Tokaj Wines

János Papp, Mihály Konkoly

24-37
- PDF (Magyar)

Service marketing

Let’s Choose Sport: Or the New Ways of Sport Financing

János Váczi, Péter Berkes

38-44
- PDF (Magyar)
Services Marketing Development: Employees Service Orientation and Service Quality in the Telecommunication Sector

Boris Molochny

45-53
- PDF

Generation marketing

The ITC Relation Analysis of the 50+ Generation (I. part)

Ildikó Gergátz

54-62
- PDF (Magyar)
Survey on the Internet Influences with the Traveling Habits of the Hungarian Consumers

Judit Grotte

63-69
- PDF (Magyar)

Borderlines-overlapping

Aspects of Employee Satisfaction - Some Results of an Empirical Research

Edit Németh

70-77
- PDF (Magyar)

Book review

Poór József, Bóday Pál, Kispál-Vitai Zsuzsanna (ed.): Trends and Tendencies in East-European Human Resource Management. Selye János Egyetem Gazdaságtudományi Kar, Révkomárom, 2009

Katalin Dobrai

78-79
- PDF (Magyar)

Commemoration

Gyula Zeller (1928 - 2009)

Gábor Rekettye

80
- PDF (Magyar)

Full edition

Marketing & Management 2009/3.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)