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Vol. 49 No. 1 (2015)
Vol. 49 No. 1 (2015)
Published:
2015-01-01
-
Preface of the Editor
László Szerb
3-4
PDF (Magyar)
“I become what I buy and I buy who I want to be” - The implications of the holistic consumer identity theory for marketing
Ágnes Hofmeister-Tóth, Péter Nagy
5-17
PDF (Magyar)
Digital identity of the generation Z in social media
Tímea Falmann
18-29
PDF (Magyar)
E-purchase quality perception in the case of a Hungarian online bookstore
Ildikó Kemény, Judit Simon
30-42
PDF (Magyar)
Generation Y and air travel - The influence of young people’s values and motives on their traveling habits
Éva Málovics, Szabolcs Prónay, Beáta Kincsesné Vajda
43-57
PDF (Magyar)
Cross-Cultural Management Aspects in Case of Hungarian Small- and Medium-Sized Enterprises
Júlia Szőke
58-70
PDF (Magyar)
The entrepreneurial perceptions and motivations of Hungarian students: an empirical study
Szilveszter Farkas, Judit Koltai, Lívia Lukovszki
71-86
PDF
Book review
Pavluska Valéria: Kultúramarketing elméleti alapok és gyakorlati megfontolások. Akadémiai Kiadó, Budapest, 2014. (449 o., ISBN 978-963-05-9529-2)
János Fojtik
87-88
PDF (Magyar)
Full edition
Marketing & Management 2015/1.
Marketing & Menedzsment Szerzők
88, [2]
PDF (Magyar)
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English
Magyar
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