Skip to main content
Skip to main navigation menu
Skip to site footer
Open Menu
About
About the Journal
Submissions
Editorial Board
Contact
Current
Archives
Search
Register
Login
Home
/
Archives
/
Vol. 34 No. 1 (2000)
Vol. 34 No. 1 (2000)
Published:
2000-01-01
-
To the Reader!
László Szabó
3
PDF (Magyar)
E-Commerce
Consumer, company, interaction
Attila Mártonffy
4-6
PDF (Magyar)
E-business: amazing magic?
Attila Mártonffy
6-8
PDF (Magyar)
Hungarian report. This is not America, yet.
Attila Mártonffy
9-10
PDF (Magyar)
The present and future of e-commerce. Europe is speeding up
Attila Mártonffy
11
PDF (Magyar)
Details are more important. Seven fallacies in web-business
Attila Mártonffy
12-13
PDF (Magyar)
Who controls who in the virtual market?
Attila Mártonffy
14-15
PDF (Magyar)
Death of the agent?
Attila Mártonffy
16-17
PDF (Magyar)
E-business - effects, opportunities. Always take the large consumers first!
Attila Mártonffy
17-18
PDF (Magyar)
Internetmarketing
Internet, Online marketing and research
János Klenovszki
20-23
PDF (Magyar)
The internet in corporate marketing
Edit Bányai
24-27
PDF (Magyar)
Price and market
Competing on price
László Józsa, Ágnes Straubné Németh, Tibor Tatay
28-30
PDF (Magyar)
From market segment to users
Gyula Szabó
31-35
PDF (Magyar)
Hungarian capital market in the shade of globalisation
József Ulbert, Attila Csibi, Péter Matuss
36-44
PDF (Magyar)
M&M mix
Segmentation of hungarian citizens in contrast of individual opinions about the Euro
Zsuzsa Orsolya Deli
45-50
PDF (Magyar)
The role of doctors' consumer behaviour in healthcare marketing
Judit Simon, Zoltán Lantos
51-58
PDF (Magyar)
Business Process Reengineering, Part 2.
Teodóra Brandmüller
59-64
PDF (Magyar)
New trends in Strategic Management. Part 2.
Magdolna Csath
65-69
PDF (Magyar)
"Clear and present danger"... Or... ? - Opinions and motivations towards investments with high environmental risks
Ábel Garamhegyi, Norbert Buzás
70-73
PDF
Antimarketing
Antimarketing
Péter Osman
74
PDF (Magyar)
Book review
Ernst & Young: Cashflow- és likviditásmenedzsment - CO-NEX Könyvkiadó Kft., 1999
Péter Osman
75-76
PDF (Magyar)
Simon Singh: A nagy FERMAT sejtés - PARK Kiadó 1999
Péter Osman
76-77
PDF (Magyar)
Robert S. Kaplan - David P. Norton: Balanced-Scorecard (Kiegyensúlyozott Stratégiai Mutatószám-Rendszer) - Közgazdasági és Jogi Könyvkiadó, 1999
Péter Osman
77
PDF (Magyar)
Intercontact Marketing Network (Introduction of a firm)
Intercontact Marketing Network (Introduction of a firm)
Marketing Network Intercontact
78-80
PDF (Magyar)
Full edition
Marketing & Management 2000 / 1.
Marketing & Menedzsment szerzők
84 oldal
PDF (Magyar)
Language
English
Magyar
Make a Submission
Make a Submission
Information
For Readers
For Authors
For Librarians