Vol. 34 No. 5 (2000)

Published: 2000-09-01

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To the Reader

Gábor Rekettye

2-3
- PDF (Magyar)
Parallel competitive advantages at the Begining 21th century

Gábor Hoványi

4-11
- PDF (Magyar)

Marketing department at FOBE of the University of Pécs: 30th anniversary

A research for satisfaction: Students as customers at the university of Pécs

Gábor Rekettye

12-17
- PDF (Magyar)
A research database for the strategy of the University of Pécs

Krisztián Stiegervald

18-22
- PDF (Magyar)
Empathetic marketing

Mária Törőcsik

23-28
- PDF (Magyar)
A new period for retail development: Pécs 1999

László Gyula, Béla Orsody

29-37
- PDF (Magyar)
Tendencies in tourism markets in Hungary - A Historical Approach

János Lajtai

38-44
- PDF (Magyar)
Consumer society in the year 2000

Szabolcs Lipi

45-49
- PDF (Magyar)
Service quality as a basis of consumer satisfaction

Eszter Kovács

50-56
- PDF (Magyar)
"Strategie control? - A five factor model"

Iraj Tavakoli, Keith Perks

57-63
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Tendencies of marketing research and education at the universities in the german speaking Europe

Nicole Alexandru Pop

64-67
- PDF (Magyar)
"General and local challenges of the business environment"

János Fojtik

68
- PDF (Magyar)

Opinion poll

Our tax habits

Béla Marián

70-74
- PDF (Magyar)

M&M mix

Results of an omnibus survey

Centrum Marketing

75
- PDF (Magyar)
Flexible rules of on-line marketing

István Eszes

76-78
- PDF (Magyar)
A miőség és a marketing összhangja Vevő elégedettség monitor

Zoltán Veres, József Kovács

79
- PDF (Magyar)
Youngsters - On the top again

Alapítvány Shell Életpálya

80
- PDF (Magyar)

Full edition

Marketing & Management 2000 / 5.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)