The process of corporate marketing

Most read articles by the same author(s)

• Gábor Rekettye, Consumer Behavior and Prices , The Hungarian Journal of Marketing and Management: Vol. 31 No. 4 (1997)
• Gábor Rekettye Dr., Gábor Rekettye Jr., The Changing Role of Customer Experience in the Age of Industry 4.0 , The Hungarian Journal of Marketing and Management: Vol. 54 No. 1 (2020)
• Gábor Rekettye, Goran Pranjić, Price personalization in the Big Data and GDPR context , The Hungarian Journal of Marketing and Management: Vol. 54 No. 3 (2020)
• Gábor Rekettye, The value in marketing , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Gábor Rekettye, Tibor Kiss, Customer value perception, preferences and positioning on the hungarian automobile market , The Hungarian Journal of Marketing and Management: Vol. 32 No. 1 (1998)
• Gábor Rekettye, Marketing in an Economic Recession Period , The Hungarian Journal of Marketing and Management: Vol. 43 No. 1 (2009)
• Gábor Rekettye, Consumer Goods Classification - Revisited , The Hungarian Journal of Marketing and Management: Vol. 45 No. 1 (2011)
• Gábor Rekettye, A research for satisfaction: Students as customers at the university of Pécs , The Hungarian Journal of Marketing and Management: Vol. 34 No. 5 (2000)
• Gábor Rekettye, László Szerb, Preface , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Gábor Rekettye, Tibor Tersztyánszky, Measuring the Consumer Satisfaction in the Power Supply Industry , The Hungarian Journal of Marketing and Management: Vol. 31 No. 1 (1997)