Models on Customer Store Choice, Part 2

Atmoszféra-, döntésorientált folyamat-, teljes (összegző) modellek

Abstract

This paper aims to present an organized summary on the model-level approaches on the explanation of customer store choice, focusing on atmospheric models, decision-oriented procedure models and universal (unifying) models. Within these categories, atmospheric models are based on a relatively new approach utilizing an analysis based on environmental psychology. In the case of decision- oriented procedure models the basis of the analysis is provided by the differences in the interpretation of the store choice phases. Finally, the universal (unifying) model labels the approach aiming to consider all known dimensions of store choice.