Analysis of consumers’ perception and preferences in reference to pálinka according to the results of qualitative research

Abstract

In this study we present the results of our qualitative research. On the basis of the survey we define the main characters of consumers’ opinion and associations on the score of spirit. We analysed the factors of buying-decision according to the goal of buying. In the course of the research we recognised the main characters of consumer preferences as well as attribute of preferred and unpreferred spirit felt by consumers.