Beköszöntő

Gábor Rekettye; László Szerb

Preface

Authors

Gábor Rekettye Janus Pannonius Tudományegyetem Közgazdaságtudományi Kar
László Szerb Pécsi Tudományegyetem Közgazdaságtudományi Kar Kvantitatív Menedzsment Intézet

Downloads

PDF (Magyar)

Published

2017-06-01

How to Cite

Rekettye, G. and Szerb, L. (2017) “Preface”, The Hungarian Journal of Marketing and Management, 51(1-2), pp. 42–44. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/829 (Accessed: 7 July 2024).

Download Citation

Issue

Vol. 51 No. 1-2 (2017)

Section

Most read articles by the same author(s)

Gábor Rekettye, Consumer Behavior and Prices , The Hungarian Journal of Marketing and Management: Vol. 31 No. 4 (1997)
Gábor Rekettye Dr., Gábor Rekettye Jr., The Changing Role of Customer Experience in the Age of Industry 4.0 , The Hungarian Journal of Marketing and Management: Vol. 54 No. 1 (2020)
László Szerb, Vivien Csapi, Nikolett Deutsch, Miklós Hornyák, Ádám Horváth, Ferenc Kruzslicz, Beatrix Lányi, Gábor Márkus, Gábor Rácz, Gábor Rappai, András Rideg, P. Krisztián Szűcs, József Ulbert, How competitive are Hungarian small businesses? , The Hungarian Journal of Marketing and Management: Vol. 48 No. Különszám (2014)
Gábor Rekettye, Goran Pranjić, Price personalization in the Big Data and GDPR context , The Hungarian Journal of Marketing and Management: Vol. 54 No. 3 (2020)
Gábor Rekettye, The value in marketing , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
Gábor Rekettye, Tibor Kiss, Customer value perception, preferences and positioning on the hungarian automobile market , The Hungarian Journal of Marketing and Management: Vol. 32 No. 1 (1998)
Gábor Rekettye, Marketing in an Economic Recession Period , The Hungarian Journal of Marketing and Management: Vol. 43 No. 1 (2009)
Éva Komlósi, László Szerb, What makes a gazelle after all? , The Hungarian Journal of Marketing and Management: Vol. 50 No. 3-4 (2016)
László Szerb, The Network-Organisation: A Possible Answer to Challenges of Environment , The Hungarian Journal of Marketing and Management: Vol. 33 No. 3-4 (1999)
Gábor Rekettye, Consumer Goods Classification - Revisited , The Hungarian Journal of Marketing and Management: Vol. 45 No. 1 (2011)

1 2 3 4 > >>