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Vol. 32 No. 1 (1998)
Vol. 32 No. 1 (1998)
Published:
1998-01-01
-
To the Reader!
József Sipos
3
PDF (Magyar)
Car market
Automobile market '97
Gábor Simon
4-6
PDF (Magyar)
Public's focus - The automobile
Ferenc Ács
7-8
PDF (Magyar)
Customer value perception, preferences and positioning on the hungarian automobile market
Gábor Rekettye, Tibor Kiss
9-15
PDF (Magyar)
Dealers about the hungarian automobile market
- -
16-17
PDF (Magyar)
Group work at Mercedes-Benz
Csaba Titkos
18-23
PDF (Magyar)
Information management
Information management, Part 6
Béla Halassy
24-29
PDF (Magyar)
Internet marketing, Part 3
László Szirtes
30-34
PDF (Magyar)
M&M Decisions
Team decision making in marketing
Zsófia Kenesei
35-40
PDF (Magyar)
We need a team or who knows what about marketing?
Zoltán Veres
41-44
PDF (Magyar)
Public Relations - an unutilized opportunity
Péter Benke
45-50
PDF (Magyar)
M&M mix
Cost structure of the public energy consumption and expexted effects of further price raising
Istvánné Hoffmann
51-58
PDF (Magyar)
Inflation processes in a transition economy
N. Rajszkaja, J. A. Szergijenko, A. Frenkel
59-64
PDF (Magyar)
Presentation techniques on the Furniture Industry Fair at Cologne
Zsolt Győrfi
65-66
PDF (Magyar)
Interviews with Zoltán Sütő
István Balázs
67-69
PDF (Magyar)
"Buy Hungarian!" - About the Club for Hungarian Goods
László Weinrich
70-71
PDF (Magyar)
Hungarian Code of Etics in advertisement, 1997
- -
72-75
PDF (Magyar)
CEFTA - A temporary association
- -
76-77
PDF (Magyar)
Foreign Literature
Hírek a piackutatás világából - ESOMAR információk
János Jankelovics
78-79
PDF (Magyar)
A „létratechnika" Marketing and Research Today, 1997. augusztus
Annamária Fejes
79-80
PDF (Magyar)
Full edition
Marketing & Management 1998 / 1.
A szám teljes tartalma jelenleg nem elérhető
Marketing & Menedzsment szerzők
(Jelenleg 86 oldal érhető el)
PDF (Magyar)
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