Vol. 29 No. 3 (1995)

Published: 1995-05-01

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To the Reader

János Fojtik

3-4
- PDF (Magyar)
New connections in marketing planning

Gábor Hoványi

5-9
- PDF (Magyar)
Politics as a product

Éva Oleár

11-15
- PDF (Magyar)
Book Review: Georg Winter: Das umweltbewußte Unternehmen - Ein Handbuch der Betriebsökologie mit 28 Check-Listen für die Praxis. (5. Aufl.) München, C. H. Beck, 1993

Gergely Tóth

15-16
- PDF (Magyar)
The theoretical and methodological aspects of direct selling

János Révész

17-20
- PDF (Magyar)
Summary

Marketing & Menedzsment szerk.

21
- PDF (Magyar)
Designing Services Using Quality Function Deployment

Abby Ghobadian, A. J. Terry

22-26
- PDF

Hungarian agriculture and the EC

Not with open arms - Interview with Zoltán Kiss, State Secretary

Gábor Névai

27-29
- PDF (Magyar)
Marketing coops in Hungarian agriculture?

István Szabó

30-34
- PDF (Magyar)

Project Marketing

The antecedents and practice of project marketing

Tibor Mandják, Gabriella Pollák, László Tasi, György Várday, Zoltán Veres

41-43
- PDF (Magyar)
The utilization possibilities of market information systems in project type transactions

László Tasi

44-49
- PDF (Magyar)

From the research desk of MC-OPK

Image analysis of the Forum of Quality Products

Béla Szendy

53-56
- PDF (Magyar)

Service marketing

Services and privatisation from the viewpoint of enterprises

Ilona Papp

57-64
- PDF (Magyar)
Quality and consumer satisfaction in service marketing

Edit Bányai

65-70
- PDF (Magyar)

Trade marks

Continuously monitored, high quality Hungarian products

Péter Kratochwill

71-73
- PDF (Magyar)
Anglomania in Hungary. The excessive supply of foreign names and trade marks

Levente Tattay

74-75
- PDF (Magyar)

Review of foreign literature

A kultúrák szerepe a menedzsmentben - A Management International Review 1992-94. évi cikkei alapján

Henriette Primecz

76-77
- PDF (Magyar)

Full edition

Marketing & Management 1995/3.

Marketing & Menedzsment Szerzők

79, [3]
- PDF (Magyar)