Skip to main content
Skip to main navigation menu
Skip to site footer
Open Menu
About
About the Journal
Submissions
Editorial Board
Contact
Current
Archives
Search
Register
Login
Home
/
Archives
/
Vol. 48 No. 2 (2014)
Vol. 48 No. 2 (2014)
Published:
2014-03-01
Marketing and Management Issues at HEIs
Using students’ motivations for university selection to improve international attractiveness of the University of Pécs
Gyöngyi Pozsgai
3-18
PDF (Magyar)
Characteristics of alumni system operated by the Hungarian universities
Zsófia Duga
19-31
PDF (Magyar)
Community of PhD students for supporting graduation
Mária Törőcsik, Krisztina Szontágh, Ádám Horváth
33-42
PDF (Magyar)
University-lead enterprise development in lagging behind regions: fourth-generation university functions?
Mónika Imreh-Tóth, Miklós Lukovics
43-55
PDF (Magyar)
Advertising
Macroeconomic analysis of the advertising expenditure of Central and Eastern European countries
Kármen Kovács
57-70
PDF (Magyar)
Management Research
Challenges faced by management in the motivation of Chinese employees - cultural particulars as restrictions and opportunities
István Juhász
71-82
PDF (Magyar)
Literature Review
Papp-Váry Árpád: A márkanév ereje (Szempontok a sikeres brandépítéshez), Dialóg Campus Kiadó, Budapest 2013
320 oldal ISBN 978 615 5376 18 4
János Fojtik
83-84
PDF (Magyar)
Full edition
Marketing & Management 2014 / 2.
szerzők Marketing & Menedzsment
88 oldal
PDF (Magyar)
Language
English
Magyar
Make a Submission
Make a Submission
Information
For Readers
For Authors
For Librarians