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Vol. 45 No. 3 (2011)
Vol. 45 No. 3 (2011)
Published:
2011-06-01
-
The editor's letter
János Fojtik
3
PDF (Magyar)
Marketing features and success factors of micro and small enterprises on the energy saving market
A survey on micro and small enterprises in the Hungarian building energetic sector
Szilvia Bíró-Szigeti
4-14
PDF (Magyar)
Marketing theory
Dilemmas of marketing history from a historiographical perspective
Bálint Nagy
15-20
PDF (Magyar)
Consumption as an identity-creator
Szabolcs Prónay
21-31
PDF (Magyar)
Towards a coherent definition and interpretation of postmodern tourism marketing — The importance of experience and uniqueness factors
László Árva, Zoltán Sipos
32-40
PDF (Magyar)
Comments
Globalization of higher education. Distance learning today and in the future
Judit Mátyás
41-45
PDF (Magyar)
17TH Annual Conference of Hungarian Marketing Educators
Introduction - Responsible Marketing
Ákos András Nagy, Petra Eszter Putzer, János Fojtik
47
PDF (Magyar)
Role of technologies for info-communications and the Internet in sustainable development
Edit Bányai
48-55
PDF (Magyar)
Cognitive age and environmentally conscious consumer behaviour of the 50+ generations
Ágnes Hofmeister-Tóth, Kata Kelemen, Marianna Piskóti
56-67
PDF (Magyar)
In English
Retaining and motivating knowledge-workers in a time of crisis - the case of the management consultancy market
Péter Fodor, János Weiner
68-76
PDF
Book review
Gábor Rekettye: Multidimensional Pricing. Akadémiai Kiadó, Budapest, 2011
Tamás Gyulavári
78-79
PDF (Magyar)
Full edition
Marketing & Management 2011/3.
Marketing & Menedzsment A szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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