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Vol. 34 No. 2 (2000)
Vol. 34 No. 2 (2000)
Published:
2000-03-01
-
To the Reader!
József Berács
3
PDF (Magyar)
The department of Marketing at the Faculty of Economics is 30-year old
Encountering with the marketing
Dezső Molnár
4-6
PDF (Magyar)
The role and quality of vertical relations in case of companies operating in Hungary
Zsófia Kenesei
7-14
PDF (Magyar)
The changing consumer behaviour of Hungarian households
Zsuzsa Kapitány
15-19
PDF (Magyar)
Advertisement dumping, or tendencies in the research of advertising frequency
Gabriella Sz. Tóth
20-22
PDF (Magyar)
Questioner making and questioning
Pál Varjas
23-25
PDF (Magyar)
The role of co-operation readiness of the sick in the medical goods marketing
Judit Simon, Zoltán Lantos
26-32
PDF (Magyar)
Advertisements with the eyes of a child and a parent
Ágnes Hofmeister Tóth, Erzsébet Malota
33-38
PDF (Magyar)
How the children become consumers
Judit Sulyokné Guba
39-44
PDF (Magyar)
M&M mix
The role and history of the measuring of buyer's complacency
Katalin Némethné Pál
45-51
PDF (Magyar)
Cross-cultural marketing: an answer for the sociocultural differences
László Dankó
52-56
PDF (Magyar)
The examination of the efficiency of advertising
Ferenc Strbik
57-62
PDF (Magyar)
ICC/ESOMAR - International regulations of marketing and social research
- -
63-67
PDF (Magyar)
Döntéskényszerben a kis- és közepes építőanyag-ipari vállalatok. Interjú Nagy Lászlóval
Ottó Nagy
68-69
PDF (Magyar)
International experiences in qualitative market research
Zoltán Túro
70-72
PDF (Magyar)
Increase of complacency, benefit of complaints
János Takács
73-75
PDF (Magyar)
Book review
Graffiti: Kritikus fogadtatás - Allensbacher Berichte, 1999/18.
Antal Lantos
76
PDF (Magyar)
Dr. Béhm Imre: Vállalkozások megítélése - PERFEKT Pénzügyi Szakoktató és Kiadó Rt., 1998 -
Péter Osman
77
PDF (Magyar)
Intercontact Marketing Network (Introduction of a firm)
Intercontact Marketing Network
Marketing Network Intercontact
78-80
PDF (Magyar)
Full edition
Marketing & Management 2000 / 2.
Marketing & Menedzsment szerzők
84 oldal
PDF (Magyar)
Language
English
Magyar
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