Törőcsik Mária: Személyiségmarketing - JPTE Továbbképző Központ, Pécs, 1997

Most read articles by the same author(s)

• Petra Putzer, Edit Bányai, Social entrepreneur as possible future of CSR and measuring social entrepreneurial attitude , The Hungarian Journal of Marketing and Management: Vol. 53 No. Különszám (2019): Special Issue EMOK
• Beatrix Tóth, Edit Bányai, Social CRM: The Impact of Social Media on the traditional CRM , The Hungarian Journal of Marketing and Management: Vol. 48 No. 4 (2014)
• Edit Bányai, Role of technologies for info-communications and the Internet in sustainable development , The Hungarian Journal of Marketing and Management: Vol. 45 No. 3 (2011)
• Edit Bányai, The impact of internet on the marketing activity of service companies , The Hungarian Journal of Marketing and Management: Vol. 42 No. 2 (2008)
• Edit Bányai, The internet in corporate marketing , The Hungarian Journal of Marketing and Management: Vol. 34 No. 1 (2000)
• Gábor Balogh, Ferencné Farkas, Edit Bányai, Enhancing and measurement of student activity with the talent pool system at University of Pécs Faculty of Business and Economics , The Hungarian Journal of Marketing and Management: Vol. 50 No. 3-4 (2016)
• Edit Bányai, A marketing concept of services , The Hungarian Journal of Marketing and Management: Vol. 29 No. 2 (1995)
• Edit Bányai, Impacts of the Internet on economical and administrational processes , The Hungarian Journal of Marketing and Management: Vol. 35 No. 4 (2001)
• Ildikó Somogyi, Edit Bányai, Attitudes of Hungarian young consumers towards mobile marketing , The Hungarian Journal of Marketing and Management: Vol. 43 No. 4 (2009)
• Edit Bányai, Quality and consumer satisfaction in service marketing , The Hungarian Journal of Marketing and Management: Vol. 29 No. 3 (1995)