The editor's letter

Most read articles by the same author(s)

• János Fojtik, Two crises in marketing - a short notice on the history of marketing thought , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• János Fojtik, Two Crises in Marketing: a Short Notice on the History of Marketing Thought , The Hungarian Journal of Marketing and Management: Vol. 43 No. 1 (2009)
• John Lipinski, János Fojtik, Virtual study abroad: A case study , The Hungarian Journal of Marketing and Management: Vol. 47 No. 4 (2013)
• János Fojtik, Pavluska Valéria: Kultúramarketing elméleti alapok és gyakorlati megfontolások. Akadémiai Kiadó, Budapest, 2014. (449 o., ISBN 978-963-05-9529-2) , The Hungarian Journal of Marketing and Management: Vol. 49 No. 1 (2015)
• János Fojtik, Papp-Váry Árpád: A márkanév ereje (Szempontok a sikeres brandépítéshez), Dialóg Campus Kiadó, Budapest 2013 , The Hungarian Journal of Marketing and Management: Vol. 48 No. 2 (2014)
• János Fojtik, Gábor Rekettye, Jonathan Liu (2018) Pricing – The New Frontier , The Hungarian Journal of Marketing and Management: Vol. 53 No. 1 (2019)
• Gabriella Kraftné Somogyi, János Fojtik, Place Marketing, tourism marketing, regional development , The Hungarian Journal of Marketing and Management: Vol. 32 No. 3 (1998)
• János Fojtik, Piskóti István: Régió- és településmarketing, Akadémiai kiadó, Budapest 2012 , The Hungarian Journal of Marketing and Management: Vol. 46 No. 3 (2012)
• János Fojtik, Rekettye Gábor: Értékteremtés 4.0 Akadémiai Kiadó, Budapest, 2018 , The Hungarian Journal of Marketing and Management: Vol. 52 No. 2 (2018)
• Nikolett Varga, János Fojtik, Bank marketing in corporate business unit , The Hungarian Journal of Marketing and Management: Vol. 38 No. 3 (2004)