On Market Segmentation of Hungarian Tokaj Wines
Keywords:
piacszegmentálás, magyar borpiac, tokaji borpiacAbstract
Firstly, theoretical background of market segmentation is shortly examined. A study on segmentation of German wine market is submitted as benchmark and also some works on the same topic with Hungarian wine market are presented. At the end an examination is given on a newly established segmentation framework of Tokaj wines market. As a result of comparison it was concluded using as a very good basis for segmenting Tokaj wines market both a study of Papp & Komáromi on market segmentation of the Hungarian wines and an analysis of Szakál on Tokaj wines.
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Published
2019-10-01
How to Cite
Papp, J. and Konkoly, M. (2019) “On Market Segmentation of Hungarian Tokaj Wines”, The Hungarian Journal of Marketing and Management, 43(3), pp. 24–37. Available at: https://journals-test.lib.pte.hu/index.php/mm/article/view/668 (Accessed: 6 October 2024).
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Section
Food marketing