Egyesület a Marketing Oktatásért és Kutatásért (EMOK) köszöntő

Most read articles by the same author(s)

• Zsófia Kenesei, Mária Bernschütz, The effects of using green appeals in advertising , The Hungarian Journal of Marketing and Management: Vol. 48 No. 3 (2014)
• Zsófia Kenesei, Tamás Gyulavári, Role of marketing in competiveness of the companies , The Hungarian Journal of Marketing and Management: Vol. 47 No. 3 (2013)
• Krisztina Kolos, Zsófia Kenesei, Critical cases in complaint-management , The Hungarian Journal of Marketing and Management: Vol. 42 No. 2 (2008)
• Krisztina Kolos, Zsófia Kenesei, Study of Hungarian Consumer Attitudes to Actions and Prices , The Hungarian Journal of Marketing and Management: Vol. 39 No. 3 (2005)
• Zsófia Kenesei, Zsolt Szilvai, What is the price of a service failure? An analysis of the amount of compensation expected by consumers , The Hungarian Journal of Marketing and Management: Vol. 50 No. 2 (2016)
• Zsófia Kenesei, Team decision making in marketing , The Hungarian Journal of Marketing and Management: Vol. 32 No. 1 (1998)
• Zsófia Kenesei, Place and Role of Retail Price Actions , The Hungarian Journal of Marketing and Management: Vol. 35 No. 5-6 (2001)
• Zsófia Kenesei, The role and quality of vertical relations in case of companies operating in Hungary , The Hungarian Journal of Marketing and Management: Vol. 34 No. 2 (2000)