Vol. 41 No. 3 (2007)

Published: 2007-06-01

Preface

Outstanding Personalities in Marketing Science

Árpád Ferenc Papp-Váry

3
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Outstanding Personalities in Marketing Science

The 11 years embracing citation analysis of the journal Marketing & Management

Judit Benecz, Eleonóra Bodó, Veronika Keller, Gábor Krompaszky, János Puster

4-12
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A new academic marketing doctor: József Lehota

Árpád Ferenc Papp-Váry

13-15
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To the memory of Theodore Levitt

János Fojtik

16-21
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Consumer behaviour

Hedonistic and rational buyers in Hungary

Zsuzsa Deli-Gray

22-29
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The consumer behaviour of truffle as a luxury (prestige) product

József Lehota, Nándor Komáromi

30-38
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Mineral water preferences among youngsters

László Sipos, Katalin Pádár, Réka Soós

39-50
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The role of lifestyle and the attitude to money in the long-term investment-type purchases

Ildikó Németh, Zoltán Veres, Péter Kuba

51-61
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Management

Management in the future’s competition

Gábor Hoványi

62-73
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Contemporary project management in Hungary - Interview with Zoltán Czibók, the secretary of the Hungarian Section of PMI

Mónika Hajnal

74-77
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M&M mix

A special case of product innovations: the new fashion products

Kármen Kovács

78-90
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Book - DVD Review

Rekettye Gábor: Kisvállalati marketing. Akadémiai Kiadó, Budapest, 2007

Mária Törőcsik

91-92
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Mark Darby: Alliance Brand - Fulfilling the Promise of Partnering. John Wiley & Sons, 2006

Péter Osman

92-93
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Susanna Buricchi: Érett reneszánsz és manierizmus. Corvina Kiadó, 2006 - A művészet története sorozat

Péter Osman

93-94
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Az ördög Pradát visel. 20th Century Fox, DVD megjelenés 2007-ben

Mónika Hajnal

95-96
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Full edition

Marketing & Management 2007/3.

Marketing & Menedzsment szerzők

96, [2]
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